Overview
A feature of the Facebook social network that broadcasts footage in real-time by utilizing one’s camera on a computer or a mobile device.
Pros
It can be used to reach a very large already built in audience, for example, with over a 1 billion users on Facebook.
It is totally free.
You don’t need to have a Facebook account to view a Facebook Live broadcast.
You can decide who you want to view the live stream.
Facebook users can engage with the live video as viewers can comment on the
stream and give instant feedback.
Cons
Resolution is HD, but only 720p HD, which is good but not the best video quality
If the stream is not set up to be shared with a general public audience, you will
then need to sign up for Facebook.
It can be a little slow at times, especially if one’s internet connection is not strong.
Learn more
Facebook Live overview
Tips for using Facebook Live
How to Use Facebook Live: The Ultimate Guide
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The Complete Guide To Facebook Live Streaming in 2020